Monday, November 15, 2010

Black Hat, White Hat and Gray Hat SEO


Every time I listen to NJ Chris Christie I want to stand up and salute. Today is no different.

Please watch this 4 minute video where Chris Christie blasts LeRoy Seitz, Superintendent of Schools for the Parsippany School District about Seitz's threat to leave the state if his salary is reduced to $175,000.



NorthJersey.com has more details in Governor sets sights on Seitz contract

Last week the Parsippany-Troy Hills Board of Education voted 6-2 to renew Superintendent LeRoy Seitz's contract, which included a 2 percent per year salary increase.

What made the contract noteworthy, aside from the dozens of people that spoke out against it and the tongue lashing the Board and the Superintendent received from Gov. Chris Christie was that the contract Seitz is currently working under doesn't expire until July 1, 2011.

The Board began contract negotiations during the summer, at about the same time the Christie administration released information about a plan to cap chief administrator's salaries and tying the numbers to the enrollment in the district.

By finalizing the contract now the Board effectively agreed to give Seitz a salary well above the governor's proposed cap for almost five years.

At the Board meeting Mark Tabakin, the Board attorney, told the gathering of about 90 people that the cap is still in the proposal form, that the contract was approved by the County Executive Superintendent Kathleen Serafino and that it is a legal action. "People are upset," he acknowledged, "but it's up to the will of the Board."

The controversial contract drew township residents and protesters from as far away as Clifton and Hackettstown, who were outraged over the Board's end run around the proposed cap.

At times the dissenters were so vocal Board President Anthony Mancuso, who remained calm and in control throughout the proceedings, had to call for a 10-minute recess to let the outbursts subside. The police were also called during one of the breaks though they never had the need to take action.

When the public was allowed to speak the floodgates opened. Taking a sarcastic tact the first speaker Roman Hoshovsky said, "How can anyone be expected to live on $200,000?" Then he produced an empty canister and proposed using it as a collection jar in businesses around town to raise money for Seitz.

Barbara Hackling pointed out the Board had laid off teachers and refused to negotiate with the paraprofessionals, "but found money for him."

Karen Blunt, a 36-year Parsippany resident and a paraprofessional in the district said, "He is looking out for his future. I haven't had a raise in 4 years who is looking out for my future?"

The day before the meeting Seitz is quoted in the Daily Record as saying, "Because of the proposed salary caps, I have to look at my future and the financial welfare of my family. I certainly would have options if I didn't feel the compensation in this district, or New Jersey, is appropriate."

The governor reacted to Seitz's veiled threats to leave New Jersey and go to a nearby state where there is no state salary. "I will say in response to Mr. Seitz, 'Let me help you pack.' We have real problems in our state that we have to fix and we don't have the time, nor the money, nor the patience any longer for people who put themselves before our citizens," Christie railed.
I Applaud LeRoy Seitz

A tip of the hat goes to LeRoy Seitz for being such an arrogant SOB that that the meeting to discuss the new contract overflowed with citizens fed up with school board greed.

It is not easy standing up to thugs who want nothing more but to raise your taxes. But the voters did. That's how riled up they were.

I recommend voters in the Parsippany School District send a message to the ignoramuses who agreed to give LeRoy Seitz a new contract. Vote them off the school board.

Fortunately it takes approval from another level to agree to that raise, so the raise is not a done deal yet.

New Jersey taxpayers are fed up, and rightfully so. If LeRoy Seitz thinks he can get $212,000 elsewhere, more power to him. The same holds true for every public "servant". If you can get more in the private sector, shut up and do it.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Dominic Pileggi, majority
leader of the Pennsylvania Senate, says privatizing the state's
liquor stores has "moved up to the top of the agenda" now that
Pennsylvania will have a Republican governor as well as a
GOP-controlled legislature. The New York Times notes
that incoming Gov. Tom Corbett (currently attorney general) "must
consider both a budget gap that could run as high as $5 billion and
his campaign pledge not to raise taxes." Getting the state out of
the booze business, the Times says, "would potentially
bring $2 billion for state coffers, but also layoffs of several
thousand state workers."


Allow me to question that but. The Times warns
that Pennsylvania's privatization plans are "endangering the jobs
of thousands of state workers." But if you believe states should
not participate in, let alone monopolize, profit-making businesses,
the fact that privatization reduces the public payroll while saving
on operating expenses and improving customer service hardly counts
as a disadvantage. Private businesses that sell wine and liquor do
employ people, by the way. But even if they were operated by
robots, how seriously can we take the argument that unnecessary
government jobs should not be eliminated because then there will be
fewer unnecessary government jobs? And if Corbett decided to
preserve the state stores and cover the deficit by raising taxes,
wouldn't that decision also have an impact on employment? Or is it
only government-directed money that creates jobs?


As I noted
in August, privatization advocates also have been known to argue,
with a logic
familiar to fans and foes of President Obama's stimulus package,
that the business of distributing alcoholic beverages should be
designed to maximize jobs—i.e., to be as inefficient as possible.
More on Pennsylvania's liquor distribution system
here. Reason coverage of liquor privatization in
Virginia
here.


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SEO, or Search Engine Optimization is the art (and science) of bringing a web site to the top of Google and other major search engines for specific keywords that you want to target.

Since being on the first page and in the #1 position for your keywords always means more traffic to your web site, it is easy to see why there is such a high demand for effective SEO services today.

So, what does it take for your web site to rise to the top of Google? A lot of that is dependent upon the specific industry your business is in. For example, it would be fairly easy to rank #1 in Google if you had a unique service or product that nobody else had in Branson. But if you are wanting to rank well for a keyword like "branson tickets", it would be much more complicated, due to the sheer number of other web sites that are also trying to compete for that keyword.

Just like any other "battle", the more contestants you have playing, the tougher the competition is going to be. And SEO is definitely a battle - make no mistake about it. The modern-day SEO arena is home to some of the most ferocious Internet and Web-based marketing tactics known to man.

The reason for this highly-competitive force is the nature Internet marketing itself. Most businesses have embraced the Internet and World Wide Web as their primary channel for marketing, advertising, and information distribution channels. More and more businesses are trying to gain popularity and showcase what they have to offer to the entire world - not just the locals.

And it makes sense. The more people you can reach on the Web, the more customers and clients your business will attract altogether.

But still, there are a large number of web sites that only use minimal SEO tactics. And it's almost shocking when you analyze a web site and clearly see that even text-book SEO elements have been neglected or omitted entirely. These are the same web sites for the businesses that are struggling to make ends meet, especially in the economic turmoil we are facing at the moment.

And what about the web sites for those businesses that are actually being prolific, in spite of the economy? Those web sites are the ones that have implemented professional SEO services to gain a better position in the search engines. And they are thriving!

It's a well known fact that if your web site is not listed on the first page of Google, you are missing out on about 70% of all traffic on the Web today. That's a pretty big number. But it's very true. If your business is going to be successful on the Web, then you need to invest in a SEO campaign that can bring you all the way to the top.

And when you consider the cost of traditional advertising methods vs. SEO / SEM, you can clearly see that not only is SEO more affordable, it's also more effective. By investing in quality SEO, you'll see a much larger return on investment than you would with radio, TV, or yellow page advertisements. Plus, all of the traditional advertising methods restrict you to the local or regional market.

An effective SEO campaign will allow you to reach people from all over the world. Now that's powerful!
You really need to have your web site optimized for the search engines by a qualified SEO professional who can deliver the search engine optimization services you need to stay ahead of the competition.

Here are a few tips to consider while you are seeking the right SEO professional to help your web site get a better rank in Google:

1. Find an SEO professional who is familiar with the market you are in. By understanding the competitive nature of your specific industry, your SEO professional will be better equipped to provide you with effective SEO services.

2. Ask to see examples of previous SEO campaigns that were a success. It is best if they have previously successful SEO campaigns that were for your particular market / web sites related to yours specifically. That way, you'll know they fully understand how to compete with the other sites in your arena.

3. Find out how long it will take before you begin to see some results and improved search engine rankings for your web site. All quality SEO work takes time. It can be weeks or even months before you start to see your web site climbing up in the search engine results. It's better to have an accurate time estimate before you start so that there are not any surprises later on down the road.

4. Ask the SEO professional what exactly will take place during the SEO campaign. Often times, many search engine optimization "experts" will be cryptic and try to avoid this question. And often, it is indicative of an inexperienced "wanna be". Any good SEO professional worth his salt will be able to tell you exactly what will occur during your SEO process.

5. Avoid any SEO professional who claims to give you "x" amount of links for "x" amount of dollars. For example, if he tells you something like "I can give you 500 links for $500...", then it is probably not going to be very effective SEO. All true SEO experts know that it's the quality, not the quantity of links that matters the most.

6. Ask to be kept up-to-date during your entire SEO campaign. That way, you'll be able to keep up on what is really going on, what work is being performed, how many hours are being invested, etc.

7. Find out ( before the SEO campaign begins ) what it is going to take to maintain the higher search engine position after you have reached it. All good SEO experts know that getting to the top of Google is only half the battle. Once you are there, it will require some attention and a little on-going work to insure that your Branson web site stays up there.

8. Make it very clear in the beginning that you do not want any "black hat" SEO techniques used during the process of your SEO campaign. Black hat SEO is the practice of implementing questionable SEO practices in the eyes of Google and it will certainly get your web site banned from the Google index!

Remember: always ask questions and stay informed. By keeping these tips in mind, you'll have better chances of finding the right SEO professional to provide you with a very successful and effective SEO campaign.

Here at Digital Spiral Web Design, we specialize in affordable and effective SEO services for web site owners. We know what it takes to have success when competing with other business web sites in the search engines.

Already, we have launched several successful SEO campaigns and have achieved over 100 first-page placements in Google! We have the SEO knowledge and experience required to provide you with the best SEO services for your web site.








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