16 Responses to “The Waste-Free Stimulus”
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Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
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Knight Science Journalism Tracker » Blog Archive » Science <b>News</b>: A <b>...</b>
Science News's enterprising reporter Ron Cowen got it after he looked through the program and abstracts of the Amer. Astronomical Assoc's Division of Planetary Sciences meeting underway in Pasadena. He saw a session devoted to the birth ...
BAD <b>NEWS</b> - Very Demotivational - The Demotivational Posters Blog
BAD NEWS YOUR DAD NEVER LOVED YOUSubmitted by: DarkShinkei5.
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Mike Cammalleri was suspended one regular season game for a slash on Nino Niederreiter, but was the rookie's initial hit a mitigating factor? The THN Puck Panel, with Jason Kay and Ryan Kennedy, discusses the incident.
robert shumake
16 Responses to “The Waste-Free Stimulus”
Telling Lies says:
October 1st, 2010 at 11:47 am
That last sentence is badly garbled. Automatic stabilizers (UI etc.) reduce the need for decision making on the fly, but have nothing to do with state/local budget crises. Those are about inability to borrow. Unless your automatic stabiliser is automatic, debt financed, Fed grants to states which have budget problems, which isn’t a good idea. Son, Homosex
Alan says:
October 1st, 2010 at 11:51 am
I think you mean ARRA, right? not TARP.
Freddie says:
October 1st, 2010 at 11:56 am
For the people who are interested in the endless back and forth about Matt’s change, his neoliberalism, and his utter disdain for anybody who refuses to worship at the cult of the Serious as defined by Jacob Weisberg and Nial Ferguson– just look over to the right at Matt’s public Twitter feed, and check out the “ten years ago I was a giant puppet person” one. It tells you all you will ever need to know about Big Media Matt, what he values, who he thinks he is, and who he thinks he is better than without having to say why.
3
Telling Lies says:
October 1st, 2010 at 11:57 am
And as I’m being picky, German style job maintanance schemes would have a higher multiplier than the corrupt mayor plan, as corrupt mayor distributes randomly, job maintanance targets people who would otherwise reduce their spending markedly if laid off. And bridges to nowhere take time to design, acquire land and permitting etc, while the Interstates need pretty major resurfacing which you can start tomorrow, that’s macroeconomic bang for your buck. 8 FIX IT!!!!!!!!!
Nate says:
October 1st, 2010 at 12:10 pm
@Telling Lies beat me to it. The margin is really not that difficult of a concept. If in the baseline, people would lose their jobs and have to cut back abruptly and deeply on spending, but in the control people keep their jobs and don’t, that is a net positive for consumer spending. NOT DIFFICULT.
Don Williams says:
October 1st, 2010 at 12:12 pm
I think Michael Foucault would have cracked up at the idea of stimulus money being spent to pay someone to make signs touting the benefits of stimulus money.
But what would have really have put Michael in stitches is Herb Sandler bankrupting Wachovia by selling it a subprime mortgage business named Golden West, helping to throw the country into a Great Recession, and then using the proceeds from the sale to pay Matthew to photograph and praise the stimulus sign.
soullite says:
October 1st, 2010 at 12:13 pm
Too many people mentioned the non-TARP baillouts so Matt needed a new thread,
7 years ago, Matt was a pro-war hack who hated liberals. I seriously doubt he was ever ‘a giant puppet person’. He’s just a liar who perpetually pretends to be further left than he really is so he can stab the rest of us in the back.
2
soullite says:
October 1st, 2010 at 12:16 pm
I guess too many people mentioned all the other bank bailouts on the other thread, so Matt needed a new one.
Given that 7 years ago, Matt was a corrupt pro-war hack who hated liberals (indeed, he cited annoying ‘liberal’ opposition as the primary reason he was pro-war, I seriously doubt that he was ever a ‘giant puppet person’. He has perpetually claimed to be further left than he really is in order to gain enough credibility to stab the rest of us in the back.
3 times
B says:
October 1st, 2010 at 12:51 pm
I drove past this sign two weeks before Matt did!
Freddie: I don’t actually understand that tweet.
kafka says:
October 1st, 2010 at 12:55 pm
Wall Street’s Greatest Heist: TARP
FROM: http://www.guardian.co.uk/commentisfree/cifamerica/2010/sep/20/tarp-bailout-banks-wall-street?source=patrick.net#history-link-box
“Now, the same crew that tapped our pockets two years ago is eagerly pitching the line that their bailout was good for us. It may be the case that the history books are written by the winners, but that doesn’t prevent the rest of us from telling the truth.”
Note you have to go to the foreign media to get stuff like this. Our MSM is too busy whoring for Wall Street.
Led says:
October 1st, 2010 at 1:36 pm
Odd to see this post follow immediately after the last. Isn’t there some potential for serious ideological instruction based on the fact that yes, Virginia, the government can invest in infrastructure and public works on a massive scale in a competent, non-corrupt, cost-effective way? And yet not even Yglesias is enthusiastic about making that case because he things (correctly) the stimulus wasn’t as effective as it could have been.
Liberals: Making the Perfect the Enemy of the Good Since 1968.
Paulie Carbone says:
October 1st, 2010 at 1:39 pm
This blog has dicks for quality.
ds says:
October 1st, 2010 at 2:04 pm
Given that 7 years ago, Matt was a corrupt pro-war hack who hated liberals (indeed, he cited annoying ‘liberal’ opposition as the primary reason he was pro-war, I seriously doubt that he was ever a ‘giant puppet person’. He has perpetually claimed to be further left than he really is in order to gain enough credibility to stab the rest of us in the back.
Matt has always been a centrist technocrat, at least until his current glibertarian phase. I don’t think he ever pretended to be anything else. He talked about voting for Mitt Romney back in 2002, and liked Obama because he seemed like the most conservative of the three Democrats.
I think right now Matt is angling for an “Even the liberal Matt Yglesias says…” role. That sort of thing can be very lucrative.
To get there I suppose he has to boost his non-existent liberal bona fides.
joe from Lowell says:
October 1st, 2010 at 4:07 pm
Christ, no wonder Matt stopped reading the comments.
“Duh, I can’t follow this economics stuff at all, so, uh, MATT’S A CAPITALIST RUNNIN DOG!”
Losers.
urgs says:
October 1st, 2010 at 9:44 pm
“Matt has always been a centrist technocrat, at least until his current glibertarian phase. ”
Centrist technocrats are no war mongers, he is. Read a bit of his old stuff.
Son Chingaderas » Wanted: More Fraud, Abuse in Government Spending says:
October 5th, 2010 at 7:22 pm
Matt Yglesias, who has been making this argument for a while, illustrated the dilemma nicely last week:
Leave a Reply
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Formatting: Use the buttons below to apply basic HTML styles. Or use these tags directly: <a href=""> <abbr> <acronym> <blockquote> <cite> <code> <del datetime=""> <em> <q> <strong>
Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
Knight Science Journalism Tracker » Blog Archive » Science <b>News</b>: A <b>...</b>
Science News's enterprising reporter Ron Cowen got it after he looked through the program and abstracts of the Amer. Astronomical Assoc's Division of Planetary Sciences meeting underway in Pasadena. He saw a session devoted to the birth ...
BAD <b>NEWS</b> - Very Demotivational - The Demotivational Posters Blog
BAD NEWS YOUR DAD NEVER LOVED YOUSubmitted by: DarkShinkei5.
The Hockey <b>News</b>: Special Features: VIDEO: THN Puck Panel - Was <b>...</b>
Mike Cammalleri was suspended one regular season game for a slash on Nino Niederreiter, but was the rookie's initial hit a mitigating factor? The THN Puck Panel, with Jason Kay and Ryan Kennedy, discusses the incident.
Telling Lies says:
October 1st, 2010 at 11:47 am
That last sentence is badly garbled. Automatic stabilizers (UI etc.) reduce the need for decision making on the fly, but have nothing to do with state/local budget crises. Those are about inability to borrow. Unless your automatic stabiliser is automatic, debt financed, Fed grants to states which have budget problems, which isn’t a good idea. Son, Homosex
Alan says:
October 1st, 2010 at 11:51 am
I think you mean ARRA, right? not TARP.
Freddie says:
October 1st, 2010 at 11:56 am
For the people who are interested in the endless back and forth about Matt’s change, his neoliberalism, and his utter disdain for anybody who refuses to worship at the cult of the Serious as defined by Jacob Weisberg and Nial Ferguson– just look over to the right at Matt’s public Twitter feed, and check out the “ten years ago I was a giant puppet person” one. It tells you all you will ever need to know about Big Media Matt, what he values, who he thinks he is, and who he thinks he is better than without having to say why.
3
Telling Lies says:
October 1st, 2010 at 11:57 am
And as I’m being picky, German style job maintanance schemes would have a higher multiplier than the corrupt mayor plan, as corrupt mayor distributes randomly, job maintanance targets people who would otherwise reduce their spending markedly if laid off. And bridges to nowhere take time to design, acquire land and permitting etc, while the Interstates need pretty major resurfacing which you can start tomorrow, that’s macroeconomic bang for your buck. 8 FIX IT!!!!!!!!!
Nate says:
October 1st, 2010 at 12:10 pm
@Telling Lies beat me to it. The margin is really not that difficult of a concept. If in the baseline, people would lose their jobs and have to cut back abruptly and deeply on spending, but in the control people keep their jobs and don’t, that is a net positive for consumer spending. NOT DIFFICULT.
Don Williams says:
October 1st, 2010 at 12:12 pm
I think Michael Foucault would have cracked up at the idea of stimulus money being spent to pay someone to make signs touting the benefits of stimulus money.
But what would have really have put Michael in stitches is Herb Sandler bankrupting Wachovia by selling it a subprime mortgage business named Golden West, helping to throw the country into a Great Recession, and then using the proceeds from the sale to pay Matthew to photograph and praise the stimulus sign.
soullite says:
October 1st, 2010 at 12:13 pm
Too many people mentioned the non-TARP baillouts so Matt needed a new thread,
7 years ago, Matt was a pro-war hack who hated liberals. I seriously doubt he was ever ‘a giant puppet person’. He’s just a liar who perpetually pretends to be further left than he really is so he can stab the rest of us in the back.
2
soullite says:
October 1st, 2010 at 12:16 pm
I guess too many people mentioned all the other bank bailouts on the other thread, so Matt needed a new one.
Given that 7 years ago, Matt was a corrupt pro-war hack who hated liberals (indeed, he cited annoying ‘liberal’ opposition as the primary reason he was pro-war, I seriously doubt that he was ever a ‘giant puppet person’. He has perpetually claimed to be further left than he really is in order to gain enough credibility to stab the rest of us in the back.
3 times
B says:
October 1st, 2010 at 12:51 pm
I drove past this sign two weeks before Matt did!
Freddie: I don’t actually understand that tweet.
kafka says:
October 1st, 2010 at 12:55 pm
Wall Street’s Greatest Heist: TARP
FROM: http://www.guardian.co.uk/commentisfree/cifamerica/2010/sep/20/tarp-bailout-banks-wall-street?source=patrick.net#history-link-box
“Now, the same crew that tapped our pockets two years ago is eagerly pitching the line that their bailout was good for us. It may be the case that the history books are written by the winners, but that doesn’t prevent the rest of us from telling the truth.”
Note you have to go to the foreign media to get stuff like this. Our MSM is too busy whoring for Wall Street.
Led says:
October 1st, 2010 at 1:36 pm
Odd to see this post follow immediately after the last. Isn’t there some potential for serious ideological instruction based on the fact that yes, Virginia, the government can invest in infrastructure and public works on a massive scale in a competent, non-corrupt, cost-effective way? And yet not even Yglesias is enthusiastic about making that case because he things (correctly) the stimulus wasn’t as effective as it could have been.
Liberals: Making the Perfect the Enemy of the Good Since 1968.
Paulie Carbone says:
October 1st, 2010 at 1:39 pm
This blog has dicks for quality.
ds says:
October 1st, 2010 at 2:04 pm
Matt has always been a centrist technocrat, at least until his current glibertarian phase. I don’t think he ever pretended to be anything else. He talked about voting for Mitt Romney back in 2002, and liked Obama because he seemed like the most conservative of the three Democrats.
I think right now Matt is angling for an “Even the liberal Matt Yglesias says…” role. That sort of thing can be very lucrative.
To get there I suppose he has to boost his non-existent liberal bona fides.
joe from Lowell says:
October 1st, 2010 at 4:07 pm
Christ, no wonder Matt stopped reading the comments.
“Duh, I can’t follow this economics stuff at all, so, uh, MATT’S A CAPITALIST RUNNIN DOG!”
Losers.
urgs says:
October 1st, 2010 at 9:44 pm
“Matt has always been a centrist technocrat, at least until his current glibertarian phase. ”
Centrist technocrats are no war mongers, he is. Read a bit of his old stuff.
Son Chingaderas » Wanted: More Fraud, Abuse in Government Spending says:
October 5th, 2010 at 7:22 pm
Matt Yglesias, who has been making this argument for a while, illustrated the dilemma nicely last week: