Interactive Electronic Group Research: Making Money Online With

Gawker Media is getting ready to sell Fleshbot (NSFW), its blog devoted to adult entertainment and human sexuality.

The network contains a roster of successful sites, from Lifehacker and Gizmodo to Jezebel and Jalopnik, each relatively well respected in its niche.

However, Fleshbot doesn’t seem like such a good fit for Gawker anymore. The site doesn’t appear in Gawker Media’s public lineup of online properties, and Fleshbot editor Lux Alptraum wrote recently that Gawker’s “sales strategy and technology platform have ceased to effectively support Fleshbot’s needs.

“We think someone else could be a much better partner to grow the site with us, and as such, Fleshbot is for sale.”

Gawker Media chief Nick Denton told All Things D this morning that Fleshbot “Just hadn’t fit for a long long time” but that he held onto the property “because [he was] slow to realize the inevitable.”

Of course, being cynical journalists, we’re wont to follow the money when inexplicable business decisions come to light. After all, bad fit or no bad fit, Denton held onto Fleshbot for eight long years — in Internet time, that’s something close to the lifespan of your average Galapagos tortoise. The site may have been simply underperforming financially (which Alptraum hinted at in noting a lack of marketing support, perhaps?), making it an easy target for amputation from the Gawker family — or making its own leadership seek out new owners.

One thing you can take to the bank, though: The day a porn site can’t make money on the Internet is the day we all pack up and go home.

MIAMI (AP) — A federal judge on Monday gave final approval to a $410 million settlement in a class-action lawsuit affecting more than 13 million Bank of America customers who had debit card overdrafts during the past decade.

Senior U.S. District Judge James Lawrence King said the agreement was fair and reasonable, even though it drew criticism from some customers because they would only receive a fraction of what they paid in overdraft fees. The fees were usually $35 per occurrence.

"It's really undisputed that this is one of the largest settlements ever in a consumer case," said Aaron Podhurst, a lead attorney for the customer class.

The settlement became final a week after Charlotte, N.C.-based Bank of America backed off a plan to charge a $5 monthly fee for debit-card purchases. The outcry prompted other major banks, including JPMorgan Chase & Co. and Wells Fargo & Co., to cancel trial tests of their own debit card fees.

Bank attorney Laurence Hutt said 13.2 million Bank of America customers who had debit cards between January 2001 and May 2011 would get some payment. Those who still have accounts would get an automatic credit and the others would get a check mailed to them. No one would have to take any action or fill out any paperwork.

Barry Himmelstein, an attorney for customers who objected to the deal, said he calculated that the bank actually raked in $4.5 billion through the overdraft fees and was repaying less than 10 percent. He said the average customer in the case had $300 in overdraft fees, making them eligible for a $27 award — less than one overdraft charge — from the lawsuit.

"It's $4.5 billion that's gone missing from people's accounts," Himmelstein said.

Hutt said only 46 customers filed formal objections to the settlement and 350 decided to opt out, meaning they could take separate legal action on their own.

"It's very easy for people to say on the sidelines, 'I could do better,'" Hutt said. "Never is a settlement at 100 percent of what somebody thinks they can receive at trial. It's always a compromise."

Customers will receive a minimum of 9 percent of the fees they paid through the settlement, Hutt added. The bank has already paid the money into an escrow account.

The lawsuit claimed that Bank of America processed its debit card transactions in the order of highest to lowest dollar amount so it could maximize the overdraft fees customers paid. An overdraft occurs when the account doesn't have enough money in it to cover a debit card transaction. Similar lawsuits have been filed against more than 30 other banks.

Despite the settlement, Bank of America insists there was nothing improper about the processing sequence. New regulations enacted following the recent financial crisis prohibit banks from charging overdraft fees on debit cards without first getting customer permission.

Many of the objections concerned the fees for the team of class-action attorneys, which would amount to about $123 million. Lawyers for people opposed to the settlement said that amount should be cut down by at least $50 million, with the money going back to the wronged customers.

"The best use is to provide compensation to the class members," said Elliott Kula, who represents some of the objectors.

But King sided with the plaintiffs' attorneys, noting that they spent thousands of hours on the case and achieved "a superb result" for the customers.

"I don't see anything about this case that's simple or garden variety," the judge said.

Another complaint concerned missing records for customers from 2001 through 2003, which has made them impossible to identify. The settlement will take about 14 percent of the total — representing an estimate for the fees paid by those customers — and put the money into nonprofit financial literacy programs.

In addition, the 32 original named plaintiffs who represented the larger class will get bonuses of up to $5,000 each, $2,500 each if both plaintiffs are a married couple.

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Online:

Settlement Website: http://www.bofaoverdraftsettlement.com

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Follow Curt Anderson on Twitter: http://twitter.com/Miamicurt

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