Attention all members of the social media industry! Attention all members of the social media industry! It’s time to consider how the REST of the world uses social media in its various forms especially from a mobile phone perspective. I say this only because the chatter amongst social media experts, ninjas, gurus and Maharishi’s seems to lean toward the idea that everyone is accessing social media from mobile devices but reality may be very far from that.
The Pew Research Center’s Pew Internet and American Life Project puts out some great data n its report called Mobile Access 2010 and it seems (as best as I can tell at least) to be free of the influence of someone who is doing PR disguised as research (another popular industry practice that needs to end). Here are a few findings. Please note the last bullet point in particular.
Now, there is a lot more to this study like age specific breakdowns and also the use of cell phones for data applications amongst various ethnic groups which is fascinating. Please check out the report if you would like to learn more (PDF).
Honestly, I couldn’t get my mind off the 10% number because it seemed very low but at the same time seemed very real. At first I thought this can’t be right because everyone is using their mobile phones to access social media. Isn’t that the point? Being able to tell all of your ‘friends’ what you are up to at the moment and the place that you are up to it? If you read only industry media about this phenomenon you would suspect that this kind of thing is widespread and going mass market.
Whoa there big fella! It’s not there yet and likely won’t be for quite some time. As with most everything I have ever seen in the Internet space the hype is usually about 5 years ahead of that nasty thing called reality. We get all lathered up about what is happening even though it is only happening for a very small percentage of people.
This kind of overheating and over hyping is both annoying and dangerous. It’s annoying because it fuels the egos of those who are pushing this kind of irrational exuberance for their own gain (to be a quoted ‘expert’ etc). Secondly, it makes people lose sight of what they need to be doing right now to succeed.
There is no doubt that this kind of activity will be more pervasive moving forward. We all have to remember though that when we attend a conference with thousands of people walking around staring at their iPhones, Android devices or BlackBerrys that we are experience this activity in a bubble. It’s not how most of the world operates yet. It just feels like it because like attracts like. The people that are married to their smartphones and record everything at every moment are a small percentage of the overall population and it may not make sense at this point to be getting all giddy over just how impactful this all is.
Let’s face it, we are some 15 plus years into the commercial Internet era and A LOT of people are just starting to understand search marketing! We chuckle and say “Gee, I can’t believe that there are people that still don’t get search!” Huh? That’s pretty arrogant and actually stupid to say (you can complain that I may have called you stupid but I am first in line in having made that statement about search as well, so we are all in this together). Honestly, Google is still figuring out what is deemed ‘traditional’ search so why should we expect that everyone already has as well. Man, get with it, right? Search is so 2009! The masses haven’t caught up but we keep on running and leaving them further behind. That’s not good policy.
I am glad that there are voices of reason out there like Pew so we can all have a head slap of reality and really help each other to concentrate on things that will help us today to move this economy out of the crapper. Pie in the sky business idealism will not get it done. Believing that the whole world is going completely mobile and will do everything from their mobile devices in even the next few years is silly. Segments of society will adapt and grow faster but where a lot of consumers are and will remain to be will not be part of this revolution.
The truth is that there is a lot more money being held by people who are not part of this revolution than there are those who are. As marketers that should be your focus for today.
Well, thanks for allowing my rant. I would love to hear the opinions of our readers on this subject. Is the use of mobile and social more widespread than this study suggests? Are we stirring up a bunch of industry Kool Aid that is keeping many from making good decisions for their business in today’s reality? Let’s hear it please!
Social Media Monitoring in Just 60-Seconds. Guaranteed!
Today I was able to catch up with Gary Key who is a Technical Marketing Manager for ASUS to ask him a few questions about Internet Explorer 9 Platform Preview 3.
James : Thanks for your time Gary. As a Technical Marketing Manager, how have you been involved with the release of Internet Explorer Platform Preview 3?
Gary : It’s really exciting to be involved! ASUS has been providing both mainstream and cutting edge hardware to Microsoft to ensure the best possible user experience with Internet Explorer 9. Not only have we been supplying exciting hardware for testing but we’ve also been providing input and feedback on how to make IE9 perform its absolute best on ASUS products.
James : You said that it’s been exciting being involved with Platform Preview 3. What’s been most exciting for you?
Gary : Here at ASUS we’ve been at the forefront of netbook and notebook innovation by providing the type of CPU and graphical processing power that Internet Explorer 9 thrives on. For example, we shipped the first Intel Atom dual-core with NVIDIA ION powered netbooks, NVIDIA 3D Vision enabled notebooks and one of the first DX11 gaming notebooks powered by ATI’s Mobility Radeon HD 5870 GPU. It’s this type of power that enables IE9 to provide an extremely responsive and interactive user experience on the Web. ASUS’ continued commitment to provide excellent CPU and GPU performance in its mobile products along with Microsoft’s innovative use of hardware acceleration in IE9 will help to create an unlimited possibilities for new Web applications that are both graphically and functionally rich.
James : You mentioned some of your innovative hardware. I’ve had my eye on your U30Jc or UL80Vt notebooks. How will they perform with the latest Platform Preview?
Gary : Thanks to the Intel dual-core processor and discreet graphics performance of the NVIDIA mobile GPU chipset in either notebook the user experience with Internet Explorer 9 will be incredible. In fact, even our AMD based Eee PC 1201T netbook will provide enough graphical and CPU processing power to ensure the user has a terrific web experience with IE9.
James : How about elsewhere in your range? Is there a price point or a particular type of machine I should be looking for?
Gary : We have a vast number of new mobile products launching this summer that are built with Internet Explorer 9 in mind. Everything from our upcoming Eee PC 1215N netbook and slim and light U35Jc notebook to the new 3D capable Republic of Gamers G53 gaming notebook will offer users a rich and interactive internet experience with IE9.
James : So do I need to buy a new notebook or workstation to take advantage of the hardware acceleration in Internet Explorer 9?
Gary : Not at all. We’ve been using discrete graphics and multi-core processors in most of our machines since we started shipping Windows Vista and Windows 7 machines so Internet Explorer 9 will be able to take advantage of that horsepower too. Of course, buying a new shiny notebook with an aluminum body never hurts does it?
James : You’re really trying to talk me into that U30Jc aren’t you? One last thing, what’s your favorite Platform Preview 3 demo on the www.ietestdrive.com site and why?
Gary : That’s a very difficult question to answer. I really do not have a single favorite Internet Explorer Platform Preview 3 demo as they all show how the combination of IE9 and the processing power available in ASUS mobile products will provide a uniquely rich, responsive and interactive Web experience for the user. However, I would have to say during testing that we probably ran the Flickr Explorer demo the most as it truly displayed the power of our current and upcoming mobile products when using IE9.
James : Gary thank you so much for your time.
Gary : It’s been a pleasure.
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